Celebrating the Best Influencers in





Who won at the 2021 American Influencer Awards?

2021 American Influencer Awards

The American Influencer Awards recognize the top talent on social media in beauty, fashion, fitness and lifestyle categories. Watch the 2021 awards now where we revealed this year’s winners in 57 categories as selected by YOU and our advisory board. This year’s show was hosted by none-other than Andy Cohen, host of Watch What Happens Live, New York Times best-selling author and TV/radio personality.

Congratulations to all of this year’s nominees and winners and special thanks to our sponsors, Mica BeautyTruss Professional and Crumbl Cookies as well as our fans, followers, and viewers for voting and watching. We’ll see you in 2022!

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Miss the 2021 Awards Show?

THE LATEST: Winners announced in the 2021 American Influencer Awards! Watch this year’s show now!

Program and Show Updates

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Looks to inspire and tutorials to accomplish any beauty trend! The American Influencer Awards celebrate the best in makeup, hair, nails and more.


When the world doesn't know what to wear, they look to social media! The American Influencer Awards celebrate the best in fashion design, styling and more.


Looking to get in shape? Look no further than fitness influencers! The American Influencer Awards celebrate the best in programs, training and more.


The influencer community always has tips on living a better life! The American Influencer Awards celebrate the best in travel, parenting, food and more.

The American Influencer Awards

Founded in 2016, the American Influencer Association was established to provide a network and recognition program for well known and emerging influencers on social media. Incubated in beauty categories alone, that recognition program became the American Influencer Awards, hosting its first awards show in 2017. In 2019, the American Influencer Association partnered with the USA TODAY NETWORK, a top-five news provider in the country, to expand its reach and continue its mission of honoring those who use their platforms to positively impact our lives.

In 2021, after success with beauty categories, the American Influencer Awards expanded to also include fashion, fitness and lifestyle categories, furthering its mission. Nominees and winners are selected through a public nomination and voting process and reviewed by an advisory board. We are proud to celebrate the inclusive and diverse talent represented through our nominees, winners, presenters, committees and the overall social media influencer community.

Click below to see past years’ awards shows, nominees and winners.

This 7-pound, 13¾-inch custom-designed presentation is a one-of-a-kind, specially hand-crafted award created to honor the greatest contributors and top talent across social media. This piece of art was crafted specifically to reflect and represent the multi-faceted and distinctive nature of each awardee through an innovative synthesis of zinc, steel and aluminum, to stand the test of time as a symbol of this moment of achievement. The metallic award is highlighted with category coloring accents, showcasing its unique angled features and the American Influencer Awards logo.

Advisory Board

The Advisory Board is in place to ensure accurate representation of each of our category pillars, legitimacy of the process and diversity of nominees. The Advisory Board is comprised of Founders of the American Influencer Association and experts from various industries including media, beauty, fashion, fitness, lifestyle and social media.

Chris Crellin

Co-Founder, American Influencer Association

Bethany Crellin

Co-Founder, American Influencer Association

Barry Poznick

President, MGM Alt Television & Orion TV

Jason Taylor

President, USA TODAY NETWORK Ventures

Nicole Adriance

Director US Marketing, Reebok

Rafael Bello

TV & Radio Personality

Liza Burnett Fefferman

EVP/Head of Comms, ViacomCBS’ MTV Entertainment Group

Oli Coleman

Senior Reporter, New York Post/Page Six

Yvette Corporon

Senior Producer, EXTRA

Lauren Eggertsen

Editorial Director, Who What Wear

Mary Ann Reilly

Senior Vice President, North America Marketing, Visa Inc.

Ricky Smith

Comedian and Founder, Random Acts of Kindness Everywhere (RAKE)

Kathleen Welch

Chief Marketing Officer, Rare Beauty

Brad Zeifman

Principal, Shadow

Beauty Bundle

The American Influencer Beauty Bundle is a monthly subscription bundle giving you exclusive access to a brand’s products! Each bundle features a new brand and 5-6 full-size beauty products in makeup, skincare, haircare and more.

Valued at over $100, each bundle only costs you $35 and includes free shipping in the U.S.

January Bundle


Real Talk Podcast

The American Influencer Real Talk podcast, features your favorite influencers in beauty, fashion, fitness and lifestyle, giving you the behind-the-scenes stories of how they got started, their struggles, triumphs, and outlook on the ever-changing industry. Our host, Josh Skinner, uncovers the inspirational stories of each influencer and brings you exclusive real talk.

American Influencer Real Talk is available on Apple Podcasts, Spotify, Stitcher and other services.

Latest Episode

Project Pop Drop

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Have questions about the American Influencer Awards, sponsorship opportunities or just want to say hello? Contact us today.

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